Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. At Google, they call this online decision-making moment the Zero Moment of Truth — or simply ZMOT.
In 2011, Google introduced you to the Zero Moment of Truth, or ZMOT, which describes a revolution in the way consumers search for information online and make decisions about brands. Three years later, search and ZMOT have continued to grow in importance and scale, and as consumers’ behavior evolves, so must the ways in which brands engage those consumers. But in today’s always-connected, mobile-first world, how do brands win ZMOT?
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